How To Build Backlinks For Your New Website?

Have you ever thought of ways of ranking above your competitors? Do you always stalk your competitor’s website to find out their strategy?

Then, certainly, the competitor’s backlink analysis is one of the best ways that will help you succeed over them.

Before we move ahead, it is essential to spend some time understanding backlinks.

In simple words, you need two things to rank your website on Google. The first is a good domain score and the second is backlinks. If you have succeeded in both these factors then nobody can stop you from going high on search engine pages.

In this blog post, we will discuss the second thing i.e. How to build backlinks for my website while we’ll discuss getting a good domain score in the next blog!

Check our next blog here on how to get a good domain score.

What is Backlink in SEO? 

A backlink simply means, linking one site to another. When more and more websites use your website links on their blog post or their website, it helps in increasing site ranking position as well as gaining higher visibility in search engine optimization results (SEO). Henceforth, you generate more organic traffic.

Why does it happen so?

Traffic to your site is generally related to the quality of backlinks you have on your site. 

The more authoritative websites will link you, the better your ranking position will be.  

And of course, you will see a sudden movement on Google rankings. 

How does Google choose?

When Google crawls the web, it looks for your website backlinks in particular. They understand how your web pages are connected and in what ways. 

Certainly, there are hundreds of ranking factors but backlinks are the most important metric for SEO. You can choose from different types of backlinks and improve visitors to your site.

Ways to build backlinks

If you want to build backlinks for free, you can choose our suggested smart ways listed below. We have rounded up six ways on How to create backlinks step by step and get authoritative websites to link to your website. 

how to build backlinks

1. The broken-link building method

The broken link-building method is the perfect method to create one-way backlinks and make your website effective. In this technique, you can contact the webmaster to report about their website’s broken link and recommend another website to replace it with the other links.

As you are favouring the webmaster to indoor about the proven links, you have higher chances that you get a backlink back to your website by them.

So, first, you have to find the relevant websites in your niche and they use them on search queries in Google.

You can search the following:

  • your keyword + links
  • your keywords + resources
  • keywords inurl: links

For example, if I have a digital marketing website, then I’ll search for “Digital Marketing + links”. 

You can install the Google Chrome plugin to find out broken links on those pages.

2. Blogger Outreach

You have to agree that not only good sites build backlinks but also some ‘not good’ sites also get the links. The reason is that they know the right pitching tricks for bloggers. 

There are plenty of deserving sites that have awesome content but somehow their pitching quality is not as great as other sites. This is the reason they don’t get enough links.

Though it is unfair, this is how it works! 

The thing is that sites don’t want to give links to anyone with a URL.  

Your pitch should be perfect so that the person won’t help but share it on their blog post. 

What benefits does the Blogger offer? 

The reason why blogger accepts backlinks is that it helps them with their blog post.

Getting backlinks is a good strategy to build a great link, which is why many sites prefer to get the best links on their website.

Therefore, if you want to get a link, you have to convince the blogger about the benefits they will enjoy.

If you are serious about accumulating high-quality links to your site, then you have to find those high-quality bloggers.

You must focus on the below four things before pitching:

  • Your content should be relevant to the site owner 
  • The content should be well explained in detail  
  • The language of the content should be easy to understand and well written.
  • The site should be legitimate

Let’s understand these points a little more:

  • Content Relevancy 

Every influencer or a blogger may get multiple numbers of pitches but how many of them are relevant?

It is obvious if the content is not good for a site then its linking won’t be appreciable.

You must understand this and try to reach out to the blogger who posts similar content or have earlier linked your competitor on their site.

  • Lengthy Content

You might have heard about lengthy content importance. And, often have analysed digital influencer’s blogs like Neil Patel and Brian Dean. They write very long and lengthy content probably cover every detail of the topic so that the reader gets fully enlightened with the concept.

Also, this may arouse more likes and shares.

You must focus on writing at least 1000 words of an article. It can go to 3000 or even reach 6000 words, which is up to you. But don’t lose track of staying meaningful and unique.

There are several reasons why writing a long-form of content answers your ultimate problem – How to improve google search ranking?

Look at the below graph which clearly explains that the longer the content is, the more shared it gets on social media.

average length of blog
  • Content Uniqueness 

Content should be well written and must engage the audience throughout. If the content has the power to discuss audience pain point and in response audience feel those points, then you can easily create a well written.

But does this means that your content has to be perfect with not even a comma here and there? No, not at all!

We are not asking you to be a full grammar Nazi but it should be well written and should have uniqueness than other competitors. It should convey the meaning to the readers.

  • Legitimate Site

A blogger always looks for a legitimate site as they also want to have a good image among their followers and readers.

Though this is not a big concern for you!

Your site should have an effective design and be well navigated so that the blogger sense that you are pitching the right deal.

You can link your website to your social media profiles. This will create a good image for the blogger you are pitching.

3. Guest articles

Guest blogging is one of the unique and effective ways to reach out to a new audience. You can publish articles on other popular websites and on those who accept guest blogging.

This will help in highlighting your content among new readers which could fetch you, clients and customers. Also, this will help in gaining an online reputation and social media followers.  

If you have any doubts about posting your blog somewhere else, then think about the Google Analytics blog. Even Google Analytics accepts guest contributors on its blog page.

To find the best website for your blog to get published, you can check the below methods:

Google search queries will help you find the ideal place to post guest blogs:

  • Type “keyword” + guest-posts
  • Type “keyword” + inurl:guest-post-guidelines
  • Type “keyword” + inurl:write-for-us
  • Type “keyword” + become a contributor
  • Type “keyword” + submit an article
  • Type “keyword” + want to write for
  • Type “keyword” + contribute
  • Type “keyword” + become an author
  • Type “keyword” + now accepting guest posts
  • Type “keyword” + influencers

4. Skyscraper Technique

Created by Backlinko’s Brian Dean, the Skyscraper Technique is also one of the most preferred techniques to build backlinks. 

Here’s how you can follow this technique to build backlinks for free:

  • You start your search by looking at popular trends, topics and popular posts that are going on in your niche. Afterwards, you can find a unique and different way to communicate your message with a twist. 
  • Now, you will have a new and more engaging medium, statistics, and a better design idea.
  • After you have created a new and improved piece of content, you can easily reach out to folks that have already link similar content on their website. 

This technique was tested by Dale Cudmore in 2017 on his brand new site named (now known as defunct). This site was dedicated to helping people in improving their resumes and find better job opportunities. 

Dale has sent about 232 emails to different people and got 15 links back (which was pretty good).

Further, he had picked up a few more links from Reddit and other blogs organically.

If you will follow this skyscraper technique, there could be a great chance that you may earn a link.

Look at the below infographic to understand more:

skyscraper technique sudoku

5. Unlinked brand mentions

Unlinked brand mentions are also one of the good ways to ask for links.

For instance, any website has used your brand’s name but has not linked back to your website. In this case, you can claim and ask them to link back to you. There is a better chance that they will put a link to your site and 

For instance, the Apple brand is the most famous one and it is common to find unlink mentions on their products and services such as iPad, iPhone, Apple Watch, HomePod, iCloud, Apple Music, AppleCare, and “Think Different”. 

The below screenshot of the Shoutmeloud blog has about 41 times iPad text written in it without a link. If Apple wants, they can claim for a link and gain their backlink.

build backlinks

But, this is an example to explain to you. As Apple is a very established brand Apple, and won’t be affected if any website doesn’t link them.

Therefore, if anything related to your brand gets unlink mention, you can easily contact for a link back.

6. Link Reclamation

Link reclamation is a process to find, fix, and replace the broken link on a website. The broken link means those links on your website that do not pass an effective value or may not redirect the visitor to the right page. 

You can help other websites by finding out their website’s broken link and telling them about it.

This will impress them and they may want to owe it to you.

This is when you can ask them to link back to your site or even can help them in improving their broken link. In the end, they may become your prospective client too!

The links could be both internal links as well as external links. Internal links are the links that redirect the user to another page of your website while external link means other people’s website link on your web page.

So, to gain links, this marketing strategy can work well for both parties. They can improve their broken links and you can gain links. 


Earning high-quality backlinks can be challenging at times but if you buy high-quality backlinks and follow the right tricks then you can easily create backlinks free.

Also, always remember, that keeping your links is equally important as building them. You must keep track of the backlinks of your website and use tools such as Ahrefs to find the scope for a backlink.



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