Both content marketing and content strategy complement each other in a way that both needs each other help to run a successful campaign. But both are not the same thing and has a difference that you need to learn before you layout a marketing campaign.
What is content marketing and what is content strategy?
Today, no one likes to see an ad in between their internet browsing. And, instead, they pay money to escape from the ad. Therefore, if you want to show up your brand in front of your customers then nothing can be better than reaching to them organically.
Content marketing allows you to connect with prospects and customers organically without having to pay for it. This means your website will only be shown to those who search for you!
Blogging on your website and creating content is one of the key factors that help you reach your ultimate goal. You can use a specific SEO keyword that will help your searchers find you and will improve your website engagement.
You will start to see growth.
But clearly, content marketing and posting on a website is not the only thing you need to do.
You also need a content strategy to make your content highlighted or seen by people.
Let’s understand content marketing definition and content strategy definition ahead!
How Content Marketing & Content Strategy Are Different?
Content marketing and content strategy are related to each other supremely.
Both Content Marketing and Content Strategy are related to each other and significantly overlap each other. But the more we learn, we can say it clearly that it is worth outlining where the differences lie. And, so that we can lay out the effective strategies for the campaign.
We can say that content marketing and content strategy are steps after each other. After we have laid down content on the website, it’s time to plan a content strategy.
What Is Content Marketing?
Content marketing simply means creating, publishing, and distributing content.
Mostly a general content doesn’t have to be the point of selling a product or an affiliate link. But, a great content aim should be to enlighten the audience and offer them knowledge and information.
Those contents work that doesn’t sell something directly to customers and gives knowledge to audience.
For instance, our blog post on – How will your business survive during Covid-19?
This post has got highest views and it still receives views from readers all over the world. The post was meant to enlighten small business owner with some marketing strategy during Covid-19. Many readers liked it the most.
Therefore, if content gives value to people, then they will recognize your brand as trustworthy and may seek solutions from it afterwards.
What Is Content Strategy?
Content strategy is the base or groundwork of content marketing. If you have laid out a great content strategy, it will help in building great content marketing too.
It is like a map, where content marketing is the trip and content strategy is the design that guides it.
So, let’s understand how these two plays a crucial role in their way.
Content Strategy Gives you Reason Of Publishing Content
Every content you publish should be centred on a goal. With the help of a content strategy, you can determine your goal in advance and surround your content within that goal.
For example, if you are writing to grow your email list and want to earn some leads then you need to build or establish a good authority in your industry.
Also, if you have a strategy prepared in advance, you will never create a random piece of content. Every piece of content will have content marketing goals that will fetch you results.
The Better Your Content Strategy, The Better Will be Your Content Marketing
When you are writing content, the most of its part is to find the right audience and who are they. You need to consider the following points:
- Why is the person reading content?
- What are their pain points?
- How the product or service can help or support their lives?
Your words should be creative and beautiful that it engages readers mind without making them feel that you are pitching something.
On the other hand, you must also make sure that your words and paragraphs are clear.
Also, as you are aware of your readers and audience, so you must say only those things that they want to listen to.
Content Strategy Lets You Decide Content-Type To Write for Content marketing
There are many kinds of content that you can publish online such as blogs, books, infographics, podcast, social media post, guest post, press release, etc.
You can publish according to your website need or what your audience like most.
Content strategy will help you put your brands needs and goal more clearly.
So, you just have to find out the type of content you need to promote it.
Content Marketing Comes After Content Strategy
If your company is a startup or don’t have enough team members then you have to write your own content at first.
When you grow your budget, you can let an expert create a high-quality blog by hiring them from a content marketing company.
A content manager will help you better in managing content and will also be excellent for your content team management.
Content Strategy Can Measure Content Marketing Success
As you pursue your goals and make a content marketing plan, you must be well aware of each piece of content. You have to be sure or know well that whether the content you are publishing is helping readers or not.
You can know this by keeping a track of bounce rate, average session, exit rate, etc. on Google Analytics report.
For example, you can learn it for making your content strategy and content marketing:
Is your blog holding readers attention?
- Do your emails get a good open rate and clicks?
- Are your case studies and testimonials helping prospects turn into buyers?
- Content strategy is the only way to get these answers.
- Good planning will guarantee your content success and your business success.
By keeping track of Google Analytics, you can easily control or manage your audience and their engagement. In this way, you can easily know your audience interest, demographic location, age, gender, etc. and can work on it.
3 Tips For Your Making Content Strategy
Additionally, below we have shared our insightful and knowledgeable tips on how to create a content strategy to improve audience engagement. If you need help, then make a note of these below tips:
1. A/B Testing Method
You can plan diverse content marketing strategy and do A/B test on Facebook Ads to find what audience engages with which content. For instance, a product might see a good response to video marketing while the other product might see a good response to an image. Therefore, to find what works best, you have to do this test to improve followers.
2. Manage content with an editorial calendar
An editorial calendar will help you plan and manage your content strategies and content marketing. You can schedule in advance and manage your time effectively and look for trending topics to write content.
3. Assess the traffic source
Analyze the type of content and distribution channel to find out which source brings the best result. And, after you find the source, work on bringing traffic to your website and landing page.
To attract visitors to your website, you should design your website such that they convert them into your customers. If you plan content strategy effectively, you will not see an increase in traffic or conversion rates.
If you want to plan successful content and want to become viral or if you want to increase your customers then you should work on content strategy first and then content marketing. Both are a process that comes one after other to make your content unique and worthy of reading.
I hope, now you are clear with what is content marketing and what is a content strategy as well as how they are unique from each other. Share your experience with us in the comments section below!