Facebook Advertisement is one of the best platforms to reach your targeted audience range but many small businesses find it intimidating to do. Well, it’s common, many people fear because they think whether they will get satisfying results or not. A business owner who wants to do a Facebook marketing strategy wishes to get at least the return they have invested.
Don’t worry, the fear of Facebook advertisement costs for the first time is common.
There are many options to choose, from searching for “digital marketing agency near me” to finding in-house facebook marketing professionals. But, how to make that right move?
In this blog post, I am going to show you step by step guide on how to do Facebook marketing and make it a successful one.
Before starting, I want to tell you that Facebook advertising is a pretty wide platform when it comes to advertising uniquely for different niche businesses. Probably, there’s a place for every type of business and every goal.
Facebook ads are one of the easy ways to build your brand, even many brand identity design services prefer it.
Here I’m going to show you everything that you need to know before starting up with your first advertising campaign.
Why Invest in Facebook Ads?
There is no one reason for it. All the benefits and help it offers to you will be worth your investment.
With creative control options over your ads, immense customization features, easy to target your niche audience, you have so many choices to reach your customers. You’ll have to selectively invest your time and money on Facebook Ads. And trust me, if you have got the right strategy and methods to control ads, then you can easily succeed.
The targeting and retargeting marketing options are exceptional and will fetch you good results.
Facebook Ads or Instagram Ads?
Facebook Ads are connected to Instagram ads as well. This means with the help of Facebook ad manager, you may easily run campaigns for both the social media platforms.
Since the main goal of Ads is to help you reach your targeted audience by putting your content in front of them. Thereby, the interested ones will only click on the link and will redirect to your landing page.
This is a great advantage for you! Isn’t it?
Facebook Ads or Google Adwords?
Many people worry about Facebook advertisement dimensions but in reality, it is pretty much affordable as compared to Google AdWords.
When Facebook believes that your ad is relevant to the targeted audience, it will lower your CPC rate.
This means, the more relevant and apt your advertisement will be to your targeted audience, the lesser will be the CPC.
Find below, how to create a Facebook advertisement that brings you positive results.
Facebook Ads Guide
Creating high-converting Ads isn’t rocket science. Many small, as well as big brands, use Ad Manager to build a brand name and they do pretty well too.
Though, we won’t be able to share their Analytical reports as you may understand it is private ;). Jokes Apart!
Here is a step by step Facebook ads guide for you that will help you in creating a relevant ad to your audience.
1. Plan Your Campaign Strategy and Create Ad to be Posted
Before you visit the Facebook Ads Manager, you should make your whole strategy in mind or write it down. You can create a video, image, or a bunch of images, to place it in the campaign.
Remember to highlight the pain points of your targeted audience and the solution to it in your campaign.
So, before you get an idea, you need to question yourself a few things:
- What product or services am I promoting?
- Who is my targeted audience?
- Where does my audience live?
- Are they interested in my product?
- What benefit will my product or service give to them?
- How they will use the product?
- What problems they can have with my product or service?
- After clicking my ad, what will they see?
- What is the goal of my campaign?
- Do I need sales, leads, traffic on my website, conversion, registration, more page likes, or anything else?
If you can confidently answer all the above questions then you can move ahead with creating your first ad.
2. Open Facebook Ads Manager
Now, when you are ready with your ad to be posted, you must sign in to your Facebook ad manager account and choose to create a campaign. Click on the green “+Create” CTA and start creating a new campaign from scratch!
Next, you’ll be given the option to your goal and what you want to achieve. Click on the option that you want to achieve with the campaign.
You can easily choose your goal and make the move ahead!
3. Choose the Objective of your Campaign
Now that you are given the option to choose a successful campaign, you can match your goals with the option provided. For example, you will drive traffic t your physical location which could be a product page, landing page, website, or any form where you want to keep info of your audience.
Here’s the complete option you will get by Facebook campaign:
- Brand awareness
- Local awareness
- App installs
- Video views
- Lead generation
- Catalogue sales
- Store traffic
You want to choose the objective that will meet your business goals. For instance, if you are an e-commerce store and want people to purchase a product from your website, you can choose catalogue sales instead of website traffic and upload the products that you want to sell.
Or, if you are running a video campaign from where you want to drive conversion then choose the “conversions” option instead of the “video views”.
Always choose the last and main objective of your campaign. Though you want to generate more number of views your ultimate goal is to convert them. Similarly, in the e-commerce website example, your main goal is to sell your product and not to increase website traffic.
Also, on a bigger picture, it will cost you less as compared to choosing the goals like “website traffic” and “video views” respectively.
After choosing your goal, you have to enter “Name of your campaign”. This is optional but it is for your convenience to remember your ad especially if you have the bulk of ads running together.
4. Select Your Targeted Audience Range
Now, next, you should lay out the audience and mark those who will be your targeted audience range. You can take help from the below options offered by Facebook.
- Custom audiences – In the custom audience, you can set your users from your email list or any of your social media accounts and add them into the campaign.
- Lookalike audiences – Your lookalike audience means a similar audience from the custom build audience.
- Demographic targeting – You can choose your audience based on their gender and age.
- Location targeting – If you have a specific business that belongs to only local or any specific place only that you can filter your desired location.
- Interest/behaviour targeting – Based on the Facebook profile of users and they have mentioned their interest and behaviour, you can find an exact group of people.
- Connection targeting – In this, you determine whether you want your ads to be shown to the people who are connected with your brand or not.
5. Choose Ad Placement Parameters
Next step is you have to choose the placement, ads, and type of device in which you want your ad to be displayed.
You will be given the following options as mentioned in the screenshot below.
You may run your ads on almost all the placement options suggested by Facebook except Instagram story Ad in which you have to choose only that placement alone.
For every different placement, you will be given the option to adjust the size of your picture or video you are posting according to the size options available for different placement.
6. Budget and Schedule your Ad
In this section, you can choose your budget, schedule your ads, and select Facebook optimization method. You can set a daily limit budget or can go for a lifetime budget. Also, the dayparting option is available in which you can choose specific time and days when you want your ads to be shown but it is available only for lifetime budget option.
Optimizing your ads is also simple, Facebook will do automatically set up for you and you just have to manually upload it.
You can even change what you are bidding on like the impressions and link clicks. This would be helpful if you want your budget to spread it over yours scheduled end time or want to finish it in one day or so.
7. Select the Ad Format
After choosing the placement, you can select the ad format from the options available. Like, you will be offered with the following options:
- Video ads
- Single image ads
- Carousel ads, in which you can add several pictures or videos
- Slideshow of pictures
- Collections include items which will be open into the mobile experience.
Every ad options have its unique benefit but video ads and carousel ads bring the highest engagement and CTR rates.
8. Don’t Forget the Details
Before finalizing the ad and clicking on publish, don’t forget to check all the details, some may be there at the bottom of the creative section.
These small multiple sections help you to put CTA and URL descriptions. The CTA button will help you in driving conversions on the set target you are planning.
Also, Don’t forget to link Facebook Pixel to your Ad to track info of visitors when they visit website.
9. Monitor Your Ads Daily
After you’ve started your campaigns, you can monitor the ads carefully on daily basis. This will help you show how many people are interacting with your ad and how much money you have spent till now and lots more.
Basically, by monitoring the analytical report of your ad, you can easily find what things are missing and change it on how people are interacting.
For instance, if you are running two or more ads at a time, you can see the increase in CPC and how the frequency gets high or low.
Facebook Ads Manager report will let you show a detailed report of your ad and watch the frequency, relevance scores, and action is taken etc.
Do you want to Choose Facebook Ads A/B Test?
Facebook offers a slit testing tool too. In this, you can compare two ads and find out which strategy is working well or not. In this method, you don’t have to test the creative aspect manually but Facebook A/B testing will do it for you.
Still, if you want to split test for your audience, ad delivery, or ad placements, Facebook will do it for you. After choosing your objective, you can continue and click the “split test” box.
At the ad set level, you will have the option to split the test again.
After choosing what you want to split, you can create your Ad A and Ad B.
You can even take help from a third-party tool to split and manage your ad campaigns.
Hence, you are ready to create an ad and engage the audience with the Facebook marketing campaigns. Also, be sure to right engaging title and description of your ad, as it will only make it engaging. For this, you may take help from a graphic designer who will prepare a professional-looking image and a copywriter to create an impactful title and description.
Facebook Ads has a lot of power to make your business take a new height. Whether you are selling a product or service, ads work best for all types of businesses.
Now, hope with this guide you can now easily create a much stronger ad and campaign creation process that will easily let you grow your sales.
What do you think of this Facebook Advertisement guide? Share with us in the comment section below.