Social Media Management

Everybody is on Social Media, so why shouldn’t you?

Social Media Marketing Services play an integral role in any business and used by 3.2 billion people around the world. It’s safe to say that the trend of social media has become a global trend with 11 new users join social media every second.

Social media management process is the most advanced and mandatory process for all businesses. It is a whole process of creating, scheduling, analyzing, and engaging users on the content. The more people will relate your content, the more engaging your post will be.

Social media managers are expert professionals who have years of experience in handling social media activity, responding to customers comments and develop a strategy to achieve long term marketing goals. Nevertheless, many social media management tools are available that offers complete control of your own strategy.

Still fragile? Don’t worry; we are here to help you!

Social Media Management Services Is Important For Every Business

Many small business and start-ups don’t have enough resource or time to dedicate in an effective social media campaign marketing. Sometimes, posting just a single content on social media seems to take a lot of time that other important tasks seem to get neglected.

This is the time; you should leave something to the experts. Upscalic Marketing will help in improving your social media goals and will complement your digital marketing efforts by offering social media management services.

We are a newly formed digital marketing company in Lucknow but have years of experience in handling these tasks. We won’t just help you in implementing your campaign but our motive is to help you from start to end.

Upscalic Marketing will follow the below steps in achieving your goals.

Select Right Social Media Channel

You can make the majority of your customers through the right social media strategy example. Customers tend to interact more with brands via Facebook, Twitter, Instagram, LinkedIn, Youtube, and more. The audience will involve more and will respond fast.

But, before you indulge in social media campaigns, you must know which social media platform will be ideal for your business. This where social media management comes in!

• Facebook – Facebook has the most active users with nearly 2.7 billion monthly people from diverse backgrounds. The platform has a good balance of both the genders and diverse age group. This is the reason Facebook stands among the first and most common platform to use for your businesses.

So, all those businesses who want to reach a wider audience can reach out from here.

• Instagram – Instagram is also a great social media channel for all those brands and businesses whose main attraction is in its visual content. For instance, clothing store, jewellery, fashion brand, lifestyle, art, décor, and other visual focused industries.

The platform has a great scope for those brands that attract younger female users than male users.

• Twitter – Twitter is also a great platform with over 321 million active users worldwide and attracts users for news and trends. This platform can be a great choice for all those brands that want to have a conversation with the most trending topic in their industry. A business can share great content and get influencers and other individuals who understand the brand value.

• LinkedIn – LinkedIn is mainly for professions and businessmen. This means if your product or service deals directly with businesses then you can target great clients here. You can find, interact, and share content with the people in your connection as well as people on your company type, industry, or job.

• YouTube – YouTube stands among the second largest search engine in the world after Google. You can upload content, video, and engage a huge audience.

• Pinterest – Pinterest is a great option for sharing pictures. This platform prove fruitful for all those businesses that attract DIY, crafts, home, nutrition, fitness, fashion and more such categories. If your brand sells out a product that advances images then Pinterest may be meaningful.

Develop a Social Media Strategy

Developing a social media strategy marketing is an important job if you want to ensure that your campaigns are working or not. You must make marketing goals strong enough, choose the right channel, and reach closer to your goals.

After you have chosen your plan, you should plan out how often you will post and what things you will take into consideration.

We can probably help you by finding out these things and content for your targeted audience. We create content for you that’s engaging and speaks the needs and challenges. We make the best use of social media tools for marketing to find creative ideas for your post.

Creating a Social Media Schedule

When you want to learn social media management then consistency is the key to success. There are no two businesses alike; you can’t expect the same result for all types of business for the same strategy. But, you need to create different strategies and schedule for different types of business.

We understand every business and industry which is why we offer customized social media strategy for each industry. We will further look after the frequency or time of posting to grow your following on all these channels.

Social Profiles Creation

A social media management process is not complete until it has created a profile and published the content on social media. This involves writing your copy and developing a creative form of images and videos. We help you in preparing every aspect of social media profile including third-party sources.

We support your business and provide in-depth knowledge of all social media platforms. You can seek an in-depth understanding of the social media platform, in case you don’t have enough knowledge of the platform. We will offer you full help and ensure that you can market your business in the best way.

Create Content and posts

Many businesses may not cope-up with the regular post on social media as they were during their initial days. It is highly recommended that you must post all interesting contents as well as the links of your blog post on all the social media accounts. This will gain you more traffic to your website as well as your insightful content will be read by your targeted audience only.

We look after all the dimensions and meet it on all the images and posts we prepare for your social media account. Also, not to forget, we also look after various types of text formatting, character limit and tagging.

 Content publishing

Our service also extends to content publishing. We understand that many businesses may find it difficult to get involved in the timely posting of social media posts because of the hectic work schedule. This is where we come in; we publish and post the content across multiple channels and look after any content marketing services too.

We use the top social media publishing tools and get it done at the right time. We ensure that your post reaches the audience at the right time when the traffic on social media is expected to be highest.

Research and analysis

Offering research and valuable advice to your brands is always a good idea. We first understand your audience and customers: their interests and behaviours on what they like and dislike.

Then, we look at your competitors and know their strengths on social media. This helps us in understanding what your client likes and whatnot. We judge the strengths and weaknesses and then follow our own strategy.

We follow a comprehensive approach and work on other information on the industry. Our social media campaign help in finding out industries, hashtags, and all the valuable areas of discussion.

For example, the Facebook advertisement can drive in more sales to your business as well as help you gain more new likes on your Facebook account. Many new users may visit your page and will know about your brand, site, as well as relevant content.

Tracking Performance over Time

This is just not the end! We also generate timely audience engagement report and send it to you. The report will help you gauge and take a look at where you are lacking and where you have done massively.

We will track, measure, and determine your social media ROI. This will help you and us both to know that social media campaigns are working right or not.

We will look after the weak points and take actionable steps to improve the social media strategy to reach the right audience base.

Education and consulting

Social media learning can be a great option for many business owners. They may feel that instead of hiring a company, they may think about learning it. Don’t worry, we still got you covered. Our social media marketing experts can help you and educate you the best about social media marketing.

We offer services that will help our clients learn social marketing even in the competitive world. Our consultants will use appropriate language with you and help you understand various diverse topics. From looking after the search engine optimization needs in social media to handling the management, we do it all.