How To Select The Right Social Media Channel For Your Business

Strategizing your business with the most popular social media 2022 should be your goal to bring the right customers. Some businesses get customers only via social media because they choose the right way to market their business.

But it may be difficult for many to choose the ideal channel that brings the right people to your products and services. 

Imagine, navigating the seas of social media can be confusing and need expert supervision to cross this cluttered journey. The most important thing you must remember is that all social accounts have millions of users. So, based on your business you must make that ultimate decision of finding the ideal customer.

Initially, before starting up, you might be overwhelmed with choices and responsibility on each channel demand. Also, you might often be wondering whether your brand will gain enough customers on Twitter or will it be worth opening a Pinterest account!?

The best way to find is to evaluate a few things for social media channel strategy altogether and find where could be your future customers.

What are your social media strategy objectives?

It is essential to link your social media channel list to your strategy and objectives. If you don’t know the reason for using a particular social media marketing channel for your business, then it won’t fetch you great success.

So, your objective should be to find a channel that will help you in achieving your goals. Probably, then it’s more likely that you should adopt it.  

After all, the main purpose of your social account is to achieve your strategic goals such as bringing revenue and increasing customers.

There are still many businesses that haven’t yet acknowledged the importance of social media and are still living in isolation or happy with their customer base. 

But the fact is social media marketing channels have great importance in the marketing world. It is estimated that spending just 6 hours per week on social media campaigning is enough. Around 66% of business has enhanced their lead conversion and website traffic with the help of social channels.

But the question strikes which social media channel 2022 will be right for your business type?

Well, there is no definite answer to it but you may need to identify it by yourself based on where your audience is, what is your business all about, and what your competitors are doing? 

Social Media Guidelines

Below, we’ve discussed social media guidelines step by step that will help you in making a better decision.

Find out where your targeted audience hangout?

The first and foremost question to ask yourself is to find where your customers are? Like, where do they spend most of their time questioning online?

For instance, if you are selling artificial jewellery then your customers would be women from the age group 16 to 40 years old. Therefore, you will find your targeted customers mostly on Instagram and Facebook.

Hence, targeting these channels would be right for your brand’s social media guidelines.

While if you are selling a B2B service/product then you will find your customers mostly on LinkedIn. Therefore, targeting your customers on LinkedIn would be right for your marketing campaign.

So, before you are starting, always remember to define your audience in as much detail as possible.

The more detailed, the better it will be.

What is the industry of your business?

The success of any social media campaign also depends on the type of your industry.

As we have already discussed in the above point. 

If your business has to attract your customers visually i.e. if you belong to a visually-driven industry like fashion, furniture, clothing, cosmetology etc., then sinking toward Instagram, Pinterest and Snapchat would be the right choice.

These industries rely merely on their photography and their visually appealing product rather than text. 

Also, the software and tech industries have seen a lot of success from Twitter.

Therefore, the easy way to find out what social network caters to your industry is to look at your customer’s social media activity and check these two things:

  1. Are they actively using their social media account?
  2. Do you get enough engagement? on the chosen platform?

Which social media channels are your competitors using?

Analyse what your competitors are using and how they are managing their social media accounts. 

This will give you a better idea of your target audience and how they have adopted their goals. Many businesses are using and managing their business this way and they are successful in it too.

Analyse the following things to understand your competitors better:

  1. What type and style of content do they post? 
  2. How often do they post? 
  3. How many likes or shares are they getting? 
  4. Track the time of posting. 
  5. Check the engagement with content.
  6. Who are their engaged users, customers or prospective customers?

The above things will give you valuable insights on how well you know them as well as it grantees your success for your strategy.

Which Social Media Channels already receives maximum traffic?

If you have already given tested multiple social media accounts but still do not see any great results then this tip is for you. 

Start by analyzing how many visits your current site is getting from these channels. 

You can choose Google Analytics and website statistics data to find out the referral traffic from social media.

Look at those data and based on the performance of your post, create a growth strategy. 

Think Outside the basic social media channels  

When you are starting up, you may have multiple options and numerous ideas such as which platform will bring maximum revenue. But following the crowd may not necessarily mean that you will get what your others are getting. 

For instance, you must be creative and think outside the box. New things are more attractive, and people tend to like them.

Increasingly, more and more websites and businesses are trying to find the core functions of social media channels for marketing.

Even YouTube has become the second-largest search engine after Google. Users are interacting with video more than ever. Sometimes, Google search engine result also show up videos on the first page as the answer.

Reddit is also a good option to conduct online listening research as it allows you to participate in the active niche community.

While some social media channels like Instagram, Twitter, and Facebook cater to multiple industries. These platforms not just focus on your business but also many people use these platforms to follow celebrities and to stay in touch with their friends and family.

But if you choose niche sites like Reddit, then you can target the right customer base better and can see new opportunities.  

Number of channels you can manage for your business

Most retail brands use two or more social media for business to list their product and promotion. Using just one social media channel to showcase your brand is enough as keeping the balance between all the accounts can be tricky.

Probably, managing too many accounts may lead to the distribution of your time which may impact your result too.

While using only a few channels might affect your brand visibility.

Therefore, the best way is to strike a balance between each of them and schedule your posting time. This will help you save time as well as you can easily manage several social media accounts. 

There are many scheduling tools available such as Hootsuite, buffer, canva, etc.

By using these automated tools, you can incorporate your strategy better. 

Bottom Line

It is perfectly fine to start slow with just one or two social media accounts. And further on, with time, when you start gaining customers and followers, you can pick up more channels.

By going slow, you can ask your already loyal following to join your other social media channels as well.

In this way, you can keep a list of more loyal customers and offer them special benefits.

Tell us what social channel you’re using, whether you work somewhere or own a business. Share with us in the comments section below how they are benefiting your business!

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