We all have seen major setbacks and high times while in business. There are times when you have seen a good rise in your digital marketing campaign strategy while sometimes you might have seen even a good ad copy that didn’t fetch you good results. Well, it’s all how creative and unique your ad is and whether your target audience is interested in the stuff or not.
You may need a kick with your digital marketing campaign ideas to get on track. Therefore, to help you find the best example or to motivate you, we have listed out top successful ads and marketing ideas for you that you can take inspiration from.
These ads have been a game-changer for their respective brands and helped them generate more leads and online sales. So, let’s get started and look at the top companies’ successful marketing campaign ideas. You can take the idea for them but there’s no guarantee that it will fetch you a positive ROI as well.
Top Digital Marketing Campaign Ideas
Here are some best innovative digital marketing ideas that you can take inspiration from.
1. Red Bull
Red Bull is an Australian company that is doing a great job with Digital marketing tactics for customer acquisition and many Americans too assume it is a local brand.
They have made many successful tactics and host many extreme sports all over the world. From organizing Zed-Bull Indianapolis Grand Prix to Red Bull Air Race in the UK to one of the powerful Red Bull Soapbox Race in Jordan. The brand has a much more powerful marketing strategy that makes it even more powerful.
Red bull packaging also plays a global appeal among its customers worldwide.
“Red Bull is a global economy product and doesn’t look like a traditional American soft drink. The drink is available in a 12-ounce can, it’s not sold in a bottle and doesn’t have script letters such as Pepsi or Coke. The packaging also helps in making the brand global and popular.
Airbnb is a community marketplace for people to list and book accommodations all around the world. It was founded in the year 2008 in San Francisco, California.
Since then, Airbnb has grown into a big community in the world and has now over 1,500,000 listings in around 34,000+ cities worldwide.
The global success of Airbnb can be given to the Social Media marketing campaign. In January 2015, Airbnb launched a social media campaign and become popular with the hashtag #OneLessStranger.
The company has given this campaign name as a “global, social experiment,” Many people participated and were asked to perform a different act of hospitality for strangers and then take video with the person using the hashtag.
This digital marketing campaign idea has aroused people all around the world and within just three weeks, the campaign reached over 3,000,000 people worldwide, engaged people and everyone was talking about the campaign.
Domino’s has changed its menu and added a little innovation as a means of their interest and awareness.
CEO of Domino explains that “The joy of pizza is that bread, sauce, and cheese that works and adds a taste. And the flavours changes with the toppings from place to place and market to market.
Asians prefer seafood and finish and Indians prefer curry. While many of the toppings are the same all around the world.”
Also, Dominos is serving additional items as well including sweet pies, browny etc. that gain the attention of the international market.
4. Mobile Monkey
MobileMonkey is a Facebook messenger chatbox for businesses to add to their website to chat on the go with their visitors. With the increasing acquisition cost, the company has used its own chatbox for their business and increased its reach.
Mobile Monkey was initially paying $150-250 per lead. The problem lies that you will usually pay for a click but if that traffic doesn’t convert on the website, you will lose the money as well as lead.
The fact is about 98% of people will leave your website without buying anything and about 75% of people will never return.
So, it’s like that even if you are getting clicks, still you won’t generate any sales without remarketing.
Mobile Monkey was even optimized for messages and people could collect a person’s information automatically and then retarget them.
They created the below ad that attracted many people:
They directly retargeted these people and were redirected in Messenger drip campaigns. This has reduced their cost per acquisition by 97% which helped them reach a wider audience.
The best part about this chat template is that it helps in providing a personalized experience than a general landing page.
Another brilliant marketing strategy was done by Anheuser Busch in 2021. Being a beer brand, they took the Covid pandemic as one of their opportunities by offering hand sanitiser which has alcohol in it.
Though initially, they didn’t think of it as a marketing opportunity but designed the product based on the needs after the launch of the sanitiser, they generated a lot of attention, and brand awareness and earned a good name.
Even many popular publications such as New York Post, Fox, and LA Daily News have published about it. This has created a lot of brand awareness and helped the community build loyalty, goodwill, and brand value.
After which many Americans believed that the brand should also be looked upon positively for impacting society and bringing it in the right direction.
Nike has also evolved its presence globally through a careful selection of sponsorship such as its long-standing relationship with Manchester United.
This sponsorship was unpredictable and demand costs had surged due to the trigger words like championships and tournaments. This has helped in capturing the interest of the global audience and helped in becoming more popular among sports lovers.
Nike’s NikeID co-creation platform has roused another attention among international markets and has even appealed to fashion lovers too.
By giving the power of design to the hands of customers, Nike has succeeded in delivering customized products to customers that give them better choices to meet their style and cultural preferences. This was considered nee of the strongest digital marketing campaign ideas from Nike as more customers started getting attracted.
McDonald’s is a widely popular and successful global brand. They follow and prepare global marketing efforts by bringing local flavours into their food. This means you will not find the same taste and flavour of a burger or veggie everywhere. In 2003, McDonald introduced the McArabia for Middle East people. It is a flatbread sandwich for their restaurants. While in India, McAloo Tikki is a widely popular item on their menu.
They keep on adding new food to their menu based on locals’ preferences and tastes. This is one of the strongest ways to attract customers to their shop. Also, not ignoring the online delivery system demand, they have started a new website with the name McDelivery where they take online orders.
Coca-Cola is a great example of an international digital marketing campaign strategy. Coca Cola focuses on small community programs and invests its time and money in charity.
For instance, in Egypt, Coca-Cola has built 650 clean water installations in the rural village of Beni Suef and also sponsored Ramadan meals for children across the Middle East.
In India, Coca Cola has come up with a social initiative to Support My School and improve the facilities of local schools. Many brands stick to selling an emotion which can’t get lost which is happiness.
Dove produces some creative digital marketing ideas with their touching commercials that can go against their beauty standards. They make advertisements for women by touching their hearts. They don’t just want women to look better but to feel better as well.
Dove understands that selling a body wash and soap is not their only way but they look for a larger picture and let women feel better about themselves.
This ad became a massive hit because it showed a blind forensic artist has made two sketches of several women – one was from the description given by her and one from the description given by another. The sketches showed that the women describing themselves were not as much good as the ones when someone else described them.
Take a look at the Dove ad below:
All the above list of brands are some of the successful marketing campaign examples that give us a mind to think about how we can make our brand viral.
You can take help from our digital marketing experts to create an innovative idea like this that will help your brand become massive.
Tell us in the comments below which digital marketing campaign ideas you liked the most.