If you plan to improve your website ranking on search engines and thinking to outrank your competitors with white hat SEO techniques, we have got you covered in this blog post.
It is no secret that if you want to get ahead of your competitors’ online, then you need to work on your search engine rankings and for that, you need to make effective white hat SEO strategies.
Above all, if anyone searches for a specific keyword related to your service, you may wish that you rank on the first page ahead of competitors.
Generally, if you lay out proper white-hat SEO techniques, you will start seeing results in at least 3 to 6 months. And, the wait will be worth it. As in today’s world, online visibility is everything and an SEO strategy can make or break your business.
However, search engine optimization (SEO) is a long process, it takes time to rank high. Therefore, you have to come up with the best white hat SEO strategy and tactics that will bring your website high and increase your organic visits every month.
What is White Hat SEO?
White hat SEO is a practice that many SEO follow to improve their website search ranking on a search engine results page (SERP) along with maintaining the uniqueness of their website. These tactics are defined by Google and must not affect its policy in any way.
Here we have laid out quick and effective white hat SEO strategies that will help you outrank your website.
Start with Keyword Research
Starting from the start, keyword research is the number one thing that you need to layout when developing your SEO game plan. So, if you wish to boost your keyword ranking and want a higher SEO keyword ranking then follow the below steps:
- Find and search keyword
Start with developing your sitemap and find keywords that you wish to rank for each page on your website.
- Take help from a keyword tool
You can use Google’s Keyword Planner tool or any keyword free tool to create a user persona and find out the popular customer searches.
- Finalize the keyword
Choose a list of SEO keywords and finalize those keywords that have lower competition and high volume.
Optimize your site with SEO keywords
Once you have done SEO keyword research for your site, now it’s time to optimize your website. This means inserting the selected keywords on your website content, URL, page title, headers, file name, meta tag, meta title, meta description, alt text, etc.
Make sure that your keywords appear on the website frequently or at least on the pages of your website that you have ranked for. Also, when you implement keywords on your website, include them in source code and existing content on the page that you aim to rank for.
Create Blogs for your website around your selected keywords
Creating content with the selected keyword for your blog post can help you increase your SEO keyword rankings. You can use a various free tool to find other related keywords as well such as Keywords Everywhere or Uber Suggest keywords will help you with more suggestions of keyword related to your blog topic.
Prepare a content of approx 1000 words of 1 to 3% density of the keywords that you wish to rank for.
Also, make sure you create some interesting and compelling SEO content that supports the keyword that you are targeting. You can include exciting content as well that the user relates with it such as FAQ, case studies, before/after results to boost your rankings you are targeting for.
Use Internal linking within the content
By increasing the internal links on your website or including them within your content, you help Google and users engage with your content.
The more internal links you will have on your website, the more you will have opportunities to engage users with your content. Similarly, the more you will have pages on your website, the more you will have the option to add internal links.
Therefore, add more blogs, posts, and content on your website, so that you have enough web pages as well as internal links for users to engage with.
Also, valuable internal linking decreases bounce rate which is good for search engine ranking as well.
Work on increasing your backlinks
In addition to improving the website links and domain authority, work on building backlinks to high Domain score websites. The more often the page on your website is linked out, the better it will look to Google.
You can submit your links to the directory, guest posting, press releases, involve in blog commenting on other high-quality blog posts or simply create high-quality engaging content that people like to share. Basically, help Google find your pages.
Be focused on SEO links building and stay away from strategies that go against Google’s webmaster guidelines, such as donating to charities and nonprofits for a backlink.
Also, make sure that the backlinks you are generating are relevant to your business or are valuable to your website.
Boost Website Loading Speed
Your SEO site speed also says a lot about how it affects Search engines. If your website has slow speed and takes more than five seconds to load, it will largely affect your SEO and all the SEO strategies could go in vain.
A low page speed can also cause a high bounce rate and can hurt your search rankings as well. To increase your load speed, you must remove any unwanted multimedia, widgets, or plugins. Minify the image size, CSS, HTML, and/or JavaScript files that are greater than 150 bytes, enable browser caching, utilize a CDN, and minimize HTTP requests and streamline your SEO.
Check broken links or website design issue
When you’re improving your website to make it easier for search engines ranking, do not forget to check the broken link in website your webpage broken links or any design issue. These are some important factors that shouldn’t be ignored if you are aiming for good rankings on Google.
Also, check that your website is easy to navigate, has the right information on what users are looking for and is easy to find information.
If your website has a good user experience then it will also be liked by the search engine which will benefit your rankings.
Add Social Media Sharing Icons
Many case studies have proven that social shares and social media engagement such as likes, tweets, shares, Pinterest pins, and comments can improve search engine rankings.
So, if you want to fill your website with traffic, use engaging and shareable content and make it easier for readers to share on social media.
Track and measure your traffic
Lastly, don’t forget to track and measure your traffic. This is one of the important steps that you need to be careful about as this can help you find out from where you are getting traffic and how to utilize them for your betterment.
Google Analytics report and Google search console are the perfect platforms from where you can keep a track of users detailed report.
Also, remember that search engine optimization is a slow process. If you are not getting the results within your goal frame, it may be time to re-evaluate and change your strategy.
Get started and contact an SEO expert who can handle your website rankings on search engines as well as help you rise above your competition online.
