Every Instagram influencer understands the importance of likes, comments, and shares. It is a form of currency and their income. The more likes, comments and shares they generate, the more it helps in gaining partnerships with brands and earning money.
Why?
Because they get higher engagement which means more number of people engaged with their product.
Instagram’s algorithms focus on engagement. So, the more people interact in front of people, it gets critical for success.
The question is how to gain users’ attention and build engagement?
The answer is simple: The Caption!
A good caption not only allows you to give information but also increases the engagement rate on your posts!
A Photo is worth a thousand words, but a caption helps in saying what a pic can’t say or for better representation.
Below are three important reasons why captions are important on Instagram for you and why you shouldn’t ignore them.
1. Captions Tell a Lot About You and Your Post
A picture might tell thousands of stories but sometimes it is not enough to gather your audience and send them a message. Here captions play an important role. Captions allow sharing your brand’s voice and talking to your customers through it.
Instagram offers you a space of over 2,200 characters to write your caption and use this valuable space to share your opinion.
What is the best Instagram Length?
After users view the post, users tend to see the caption to get more information about who you are and what your company is about.
You only get one opportunity to create that impression among your viewers.
2. Captions Encourage User Engagement
Instagram captions can enhance your post and help you in explaining stories and engage your audience. Take a moment to think about your caption that can enhance your post and make people want more
By engaging your direct audience, you can create a stronger social impact on them and build an emotional attachment.
Text matter more than you may think on a social medium devoted to pictures.
Users will understand your language and in a way, they will communicate with you through comments, likes, and shares.
The Instagram picture has 15x more user engagement than Facebook and 40x more user engagement than Twitter.
Ignoring Instagram in your user building strategy could lose your business. Use hashtags, links, and GIFs on Instagram to engage a larger audience and make them want to visit your profile again and again.
3. Captions Build Brand Awareness
Millions of people scroll through Instagram every moment. Among them, some are interested or searching for your niche market only. Therefore, it is a big opportunity for you to grab those users as well as target new users as well who might also become interested in your product/service.
So, how to make someone stop and look at your post? The CAPTION!
A well researched and well-written caption can hold people’s attention and help you in building your brand stand out among the rest. If you get noticed, invest time in making people understand your product and build a connection with them.
So, how to write a caption? Read a blog here on how to write social media copy to get engagement.
What is the Power of Captions and Where it can lead to?
When you do a google search to get help with Instagram captions. You will see millions of search results which tells us how much people value Instagram captions. There will be several Instagram caption suggestions for you of different categories that will help you in making your post better.
It will fetch you 1000+ beautiful caption ideas to use.
You can take a look below at the screenshot.
An Instagram influencer understands Instagram better and knows how important Instagram captions are and how much people value captions. It is not a dumping ground of emojis but on Instagram, you can add more information and tell more about your post, and add a call to action to help them take action.
Many beginners take help from this site and inspiration to put their feeling out there and also look for Instagram engagement hacks.
Sometimes you follow people and brands because of their caption writing!
Here are some elements that your caption must have :
- Put significant information at the starting: If you are writing a caption of 125 characters in length, then make sure that the user gets engaged with it at the beginning and press on “more” to read full.
- Add a clear call-to-action (CTA): If you want your followers/audience to click the link in your bio or leave a comment, then ask them to do it in your caption.
- The conversation is key: Instagram should be informational and conversational. So, write a caption as if you are talking with your customers.
- Get users-targetted: The best way to write Instagram captions is to write for your targetted audience. Write each word keeping them in mind – who they are and what they love!
- Use hashtags: You can use up to 30 hashtags in your post. Even a report showed that posts with 30 Instagram hashtags got a higher engagement rate on average.
Although there is no “right” formula to get users attracted to your post, but the above are some common elements that most popular Instagram accounts have!
Take Away!
Captions carry an informational weight that may not exist with just an image. It can even allow you to target a new set of audiences through your words.
Captions are an afterthought, they add content and shape your voice into words. For influencers, captions act as a fuel that helps them measure how many people like, comment, and share. The more, people like, follow, and comment, the more they earn brand sponsorship or business deals with influencers.
Analyses show that Instagram images with captions or text attract more users and grow your Instagram account and its engagement rate.
Remember to foster community by placing significant value on thoughtful captions.
To learn more on how to engage on Instagram to gain followers, request Instagram marketing strategies from our experts and chat with social media specialists for the best advice!
