If you are a business owner, you know the importance of internet marketing. Not only does it help in bringing in more customers to your website, but also it brings in more revenue and profit for your business.
You have a website that is receiving traffic. However, you aren’t receiving any leads.
If visitors are coming into the website and not converting into leads, then the visitors are of no use!
They’re going to someone else’s site instead, or they’re simply leaving and never returning. You know how important repeat visitors are for SEO rankings. For instance, if you have a crypto website, e-commerce website, or any IT service website. You need repeat visitors to keep them interested in your content and turn them into leads later on. You may hire a professional Crypto PR Agency, e-commerce marketing agency, and IT marketing team respectively to do the handiwork for you.
So, why your website is not generating leads? How to generate leads from the website?
There are many reasons why your website isn’t getting leads — some of which may be beyond your control — but you can take steps and follow website lead generation strategies to ensure that it does get leads by learning about these seven problems:
Here are 7 reasons why your website isn’t getting leads and how to get leads from the website:
1) Design Is Not Attractive Enough
If your website is not designed well, it will fail to attract people. Good design makes a site more appealing to the visitors, who will then go through the content and convert it into leads. A lead generation website design should be interactive, responsive, and user-friendly. It should also be compatible with all devices so that visitors can access it from anywhere and at any time.
2) You Don’t Have A Proper Call-To-Action (CTA)
The primary purpose of every website for lead generation is to build customers and sell products. If there aren’t any calls to action on your site, how can people know what you want them to do? Make sure each page has one or more CTAs, so people know what they’re supposed to do when they visit your website: click through to your blog, fill out a form, download an ebook, etc.
3) No Trust Between The Visitors & The Website
We’ve been through this: we land at a website and aren’t sure if it’s reliable. A lot of people will leave the site without even giving it a chance, and this is bad for everyone involved.
The reason? There are two main reasons why is your website traffic going down and why visitors aren’t trusting your website:
- They have no idea who you are. They are unsure whether your information is worthwhile or a waste of their time.
- The visitors don’t know who runs the website or where it is physically located. They don’t know if this business has a physical location or not. If it doesn’t have one, then what happens if something goes wrong? How do I contact them? Where do I send my money? etc.
4) Website Has Too Many Distractions (Pop-Ups, Banners Etc.)
The take away from what you want people to see on the site. It’s the first thing people see when they search for you online, so it’s important to make sure it looks good and is easy to use.
If people are distracted by something else on your site, they’re not going to be able to concentrate on what they came there for in the first place.
The design isn’t consistent with other elements of your brand (namely logos and colours). If you don’t keep everything consistent across platforms (social media accounts, email signatures, and more), then you’re going to create confusion among potential customers who may not know who or what you represent.
The website design reflects the quality or professionalism of your company/product/service. A poor design makes it seem like whoever owns this site doesn’t care about quality — which is exactly what potential customers will think about you as well!
5) You Don’t Have A Seo Strategy/Plan In Place For Your Website
If you want your website to generate leads and drive traffic, you need to create content that’s optimized for search engines. The best & most effective way to get a strategy is by hiring a professional SEO agency. An SEO agency may assist you in identifying the keywords and phrases that potential clients use while searching online and then creating content around those themes. The higher your content ranks on search engine results pages, the more relevant and beneficial it is (SERPs). And the higher it ranks on search engine results pages, the more people will see it, which equals more leads for you!
6) Your Website Doesn’t Load Fast Enough
Your website is the most important marketing tool you have. It is used by customers to find you and determine whether or not to conduct business with you. If your website isn’t loading quickly, it can ruin your reputation and increase bounce rates.
The average load time for a site is 2 seconds, and it usually takes 6 seconds for people to decide if they like what they see. Anything more than 10 seconds has a detrimental influence on conversion rates.
Make sure your site is mobile-friendly by testing it on a variety of browsers and devices and making any adjustments necessary to ensure it’s optimized for the most common screen sizes used by people who visit your site (iPad, iPhone, etc.).
If possible, check your site’s speed on mobile devices too, because many users won’t wait for pages to load when using their phones or tablets — and if they don’t see what they want quickly enough, they’ll leave before you know it.
More than 50% of all internet traffic comes from mobile devices now, so your site must look good on tablets and smartphones too.
That means you need to work on on-page SEO and ensure all website images are optimized for high-resolution screens and that CSS styles are set in such a way that they don’t break when viewed on a small screen (which happens often with drop-down menus).
7) Your website Is Just Not Performing For You
It’s a fact that many businesses invest in websites that don’t convert visitors into leads. A lot of small business owners simply don’t know how to use Google Analytics and other tools to track their website’s performance, or they don’t realize that their website must be optimized for mobile devices to convert well.
If you want people to buy from you, the first step is getting them onto your website. The problem is that most new businesses don’t know where to start with their website lead generation strategy. They just want more customers, but they don’t know what to do about it.
Getting people onto your site is important because then they can see what makes you different from other businesses in your industry. If they like what they see (or read), then there’s a good chance that they’ll become customers of yours.
If you’ve been stuck in a rut with your website, it’s probably time to switch things up. If you’re website not converting and generating enough, fix these 7 problems to help improve your website conversion rates.